Toborlife AI launches U.S. reseller network for Unitree robots

Toborlife AI has launched TURN, a U.S. reseller program designed to help established dealers sell Unitree quadruped and humanoid robots, plus Toborlife software, to existing business customers. The company says the network pairs inventory, training, pricing and U.S.-based support with a new revenue stream for partners.

Why it matters: - TURN gives established B2B dealers a way to add robotics without building a product line from scratch. - The program is aimed at companies that already serve universities, research centers, security teams, event producers, systems integration clients and education buyers. - Toborlife AI is tying the reseller model to U.S. inventory and service, which can reduce delivery uncertainty and support friction for buyers.

What happened: - Toborlife AI launched the Toborlife Unitree Reseller Network, or TURN, on Oct. 1, 2026. - The Mountain View, California company is the official U.S. partner of Unitree Robotics. - TURN lets qualified dealers sell Unitree quadruped and humanoid robots, along with Toborlife software, to their existing business customers. - The company said the program is designed for established businesses that want to enter robotics as a new vertical.

The details: - TURN partners receive hands-on training at Toborlife AI headquarters and showroom in Mountain View. - Partners are integrated into Toborlife AI support systems so they can sell and service robots. - The program includes preferred pricing and special discounts on the current Unitree lineup. - Partners can sell Toborlife software with the hardware, including its teleoperation system. - TURN includes demo units and teleoperation setups for customer demonstrations. - Partners get direct access to the Toborlife AI team for deal support, technical questions and joint opportunities. - Toborlife AI keeps inventory in California and Las Vegas warehouses. - Orders ship from the U.S., and Toborlife handles applicable tariffs up front. - The company says that approach is meant to create predictable pricing and delivery times. - The program covers Unitree’s Go2 and A2 quadruped families and the G1, R1 and H2 humanoid families, plus accessories and Toborlife software. - Qualified dealers can apply at Talk to an expert or call (408) 409-4061.

Between the lines: - TURN is a channel strategy as much as a product launch. - By pairing robots with software and reseller support, Toborlife AI is trying to make robotics easier to sell to businesses that already buy related technology. - The emphasis on U.S. warehousing and shipping suggests Toborlife AI is positioning TURN against overseas drop-ship models. - CEO and founder David Schulhof said the reseller division is growing and that Toborlife AI plans to bring new Unitree-based products to market over the next year.

What's next: - Toborlife AI says it will add new products built on the Unitree platform over the next year. - TURN partners will get more hardware and software options as those products roll out. - The company is seeking qualified dealers to join the network now.

The bottom line: - Toborlife AI is using TURN to turn robotics into a reseller business with inventory, training and support already in place.